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This web page kincaidcottage.co.nz states the following, "Kincaid Cottage is situated in open green countryside with breath-taking views of the adjacent mountains and down to the Pacific Ocean." We viewed that the website stated " This self-contained cottage has it all! The rooms are spacious and luxuriously furnished, both having their own well- appointed bathrooms." It also said " The lounge and dining area has a TV, DVD player and free-view digital box, a library, DVD s, guitar, plus games cabinet. 2018Kincaid Cottage main photos Hussein Burra." The header had kaikoura as the highest ranking search term. It is followed by accommodation, luxury, and cottage which isn't as ranked as highly as kaikoura. The next words they used was boutique. exclusive was included but will not be understood by web crawlers.